Oath, the digital content behemoth that used to be AOL and Huffington Post, was bought by Verizon a year ago and recently took a valuation write-down from $6 billion to $200 million. Yes. True story. But this detail by Digiday on why Oath failed, is a story of soul-less salesmanship, and a total detachment from audience or content. Big digital content sucks. I don’t know why anyone would ever want to work there.
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