What Is Civil?

If you’re in news, or news biz-adjacent, like me, you’ve likely been trying to figure out how Civil’s blockchain-will-save-journalism play is supposed to work. Their token auction ends this week (See? It’s already confusing!) and it doesn’t look like it went well. Dan Sinker had a great, on point rant about this. Will someone please explain to me how Civil is supposed to help? And yes, I already listened to the podcast, and I still don’t understand.